About the Campaign

Don’t Be Sidelined is a mental health public awareness campaign created through the collaboration and support of various non-profit and health and human service organizations across the state of Nebraska. The Don’t Be Sidelined campaign is led by The Kim Foundation and was launched in September of 2012 in partnership with Husker Sports Marketing. In addition to The Kim Foundation, partners include Alegent Creighton Health, BryanLGH Health System, Blue Valley Behavioral Health, Catholic Charities, CenterPointe, the Department of Health and Human Services, Depression and Bipolar Support Omaha, Interchurch Ministries of Nebraska, Lutheran Family Services of Nebraska, National Alliance of Mental Illness – Nebraska, Nebraska State Suicide Prevention Coalition, and Together, Inc..


2012-2013 Campaign:

Don't Be Sidelined Radio Ad Radio ad
Radio ad which will run throughout the 2012 football and 2012-2013 men's and women's basketball seasons on 22 Husker Sports Network affiliate stations statewide

Don't Be Sidelined Halftime Interview Radio interview
Julia Hebenstreit, Administrative Director of The Kim Foundation, Dr. Dave Meiers, Counseling and Program Development Manager with Bryan Medical Center discuss the Don’t Be Sidelined campaign with radio broadcaster Kent Pavelka during half time of the Nebraska Men’s Basketball game on February 9.

Don't Be Sidelined Radio Interview Radio interview
Julia Hebenstreit, Administrative Director of The Kim Foundation, Dr. Dave Meiers, Counseling and Program Development Manager with Bryan Medical Center, and Topher Hansen, Executive Director of CenterPointe, Inc. are interviewed about the Don’t Be Sidelined campaign on Husker Sports Network before the October 27th Nebraska vs. Michigan football game

Memorial Stadium Signage
Don’t Be Sidelined messaging displayed on the ribbon board in Memorial Stadium during every home football game during the 2012 season

Banner ad
Home page banner ad on www.huskers.com

Print ad
Husker men’s and women’s basketball program ad, 2012-2013 season

Exhibit at Husker Pavilion
Don’t Be Sidelined partners handed out bracelets and provided mental health information at the Husker Pavilion before the October 27th Nebraska vs. Michigan football game

Don't Be Sidelined Facebook Page Social Media
Follow the Don’t Be Sidelined efforts and discussions on Facebook and Twitter

Disclaimer:

Don't Be Sidelined does not provide direct services and is not able to respond immediately to requests for information.
Visit our Finding Help page for services in your area. If you or someone you know is suicidal or in crisis, dial 911.