Don’t Be Sidelined is a mental health public awareness campaign created through the collaboration and support of various non-profit and health and human service organizations across the state of Nebraska. The Don’t Be Sidelined campaign is led by The Kim Foundation and was launched in September of 2012 in partnership with Husker Sports Marketing. In addition to The Kim Foundation, partners include Alegent Creighton Health, BryanLGH Health System, Blue Valley Behavioral Health, Catholic Charities, CenterPointe, the Department of Health and Human Services, Depression and Bipolar Support Omaha, Interchurch Ministries of Nebraska, Lutheran Family Services of Nebraska, Magellan Behavioral Health, National Alliance of Mental Illness – Nebraska, Nebraska State Suicide Prevention Coalition, and Together, Inc..
Some highlights from the campaign so far:
IN THE NEWS and AROUND TOWN
Don’t Be Sidelined welcomes former Husker and NFL football player, Anthony Steels, as our spokesperson for the 2013-2014 season. A passionate advocate for mental health, Anthony shares his own humbling story as a professional athlete who struggled with mental illness and addiction.
09.05.13 Press Release
Former Nebraska Cornhusker Anthony Steels Announced as Mental Health Campaign Spokesperson
Interview with Don't Be Sidelined partners during the Nebraska vs. Purdue men’s basketball game.
Interview with Don't Be Sidelined partners during the Nebraska vs. Indiana women’s basketball game.
Interview with Don't Be Sidelined partners and Anthony Steels during the Nebraska vs. Southern Miss football game.
Interview with Don’t Be Sidelined partners organizations during the Nebraska football road show.
Interview with Don’t Be Sidelined partners organizations during the Nebraska vs. Penn State men’s basketball game.
Interview with Don’t Be Sidelined partners organizations during the Nebraska vs. Michigan football game
Exhibit at Husker Pavilion
Don’t Be Sidelined partners provide mental health information before select Husker football, basketball, and volleyball games, Omaha StormChasers baseball games, as well as community events such as the Cornhusker State Games.
The 2013-2014 CAMPAIGN
Radio ads will run throughout the 2013-2014 Husker football and men's and women's basketball seasons on 36 Husker Sports Network affiliate stations nationwide.
Print ad in the Husker Football Game Day Program and Fall Sports Guide
Print ad in the Men’s and Women’s Husker Basketball Program
Print ad in the Husker Volleyball Program
MEMORIAL STADIUM SIGNAGE
Don’t Be Sidelined messaging displayed on the ribbon board in Memorial Stadium during every home football game throughout the season
Don't Be Sidelined does not provide direct services and is not able to respond immediately to requests for
Visit our Finding Help page for services in your area. If you or someone you know is suicidal or in crisis, dial 911.