About the Campaign

Don’t Be Sidelined is a mental health public awareness campaign created through the collaboration and support of various non-profit and health and human service organizations across the state of Nebraska. The Don’t Be Sidelined campaign is led by The Kim Foundation and was launched in September of 2012 in partnership with Husker Sports Marketing. In addition to The Kim Foundation, partners include Alegent Creighton Health, BryanLGH Health System, Blue Valley Behavioral Health, Catholic Charities, CenterPointe, the Department of Health and Human Services, Depression and Bipolar Support Omaha, Interchurch Ministries of Nebraska, Lutheran Family Services of Nebraska, Magellan Behavioral Health, National Alliance of Mental Illness – Nebraska, Nebraska State Suicide Prevention Coalition, and Together, Inc..


Some highlights from the campaign so far:

IN THE NEWS and AROUND TOWN

SPOKESPERSON

08.31.13
Don’t Be Sidelined welcomes former Husker and NFL football player, Anthony Steels, as our spokesperson for the 2013-2014 season. A passionate advocate for mental health, Anthony shares his own humbling story as a professional athlete who struggled with mental illness and addiction.

09.05.13 Press Release
Former Nebraska Cornhusker Anthony Steels Announced as Mental Health Campaign Spokesperson

RADIO INTERVIEWS

05.17.14 Radio Interview 05.17.14
Interview with Don't Be Sidelined partners during the Nebraska vs. Illinois baseball game.

02.23.14 Radio Interview 02.23.14
Interview with Don't Be Sidelined partners during the Nebraska vs. Purdue men’s basketball game.

02.16.14 Radio Interview 02.16.14
Interview with Don't Be Sidelined partners during the Nebraska vs. Indiana women’s basketball game.

09.07.13 Radio Interview 09.07.13
Interview with Don't Be Sidelined partners and Anthony Steels during the Nebraska vs. Southern Miss football game.

Husker Road Show Interview 07.11.13
Interview with Don’t Be Sidelined partners organizations during the Nebraska football road show.

02.09.13 Radio Interview 02.09.13
Interview with Don’t Be Sidelined partners organizations during the Nebraska vs. Penn State men’s basketball game.

10.27.12 Radio Interview 10.27.12
Interview with Don’t Be Sidelined partners organizations during the Nebraska vs. Michigan football game 

EXHIBIT BOOTHS

Exhibit at Husker Pavilion
Don’t Be Sidelined partners provide mental health information before select Husker football, basketball, and volleyball games, Omaha StormChasers baseball games, as well as community events such as the Cornhusker State Games.

The 2013-2014 CAMPAIGN

RADIO ADS

Not Alone Radio Spot #1 "Not Alone" Radio Spot #1

Journey Radio Spot #2 "Journey" Radio Spot #2

Radio ads will run throughout the 2013-2014 Husker football and men's and women's basketball seasons on 36 Husker Sports Network affiliate stations nationwide.

PRINT ADS

Print ad in the Husker Football Game Day Program and Fall Sports Guide

Print ad in the Men’s and Women’s Husker Basketball Program

Print ad in the Husker Volleyball Program

MEMORIAL STADIUM SIGNAGE

Don’t Be Sidelined messaging displayed on the ribbon board in Memorial Stadium during every home football game throughout the season

ONLINE

Home page banner ad on Huskers.com

SOCIAL MEDIA

Don't Be Sidelined Facebook Page
Follow the Don’t Be Sidelined efforts and discussions on Facebook and Twitter


View radio and print ads from the 2012 Campaign

Disclaimer:

Don't Be Sidelined does not provide direct services and is not able to respond immediately to requests for information.
Visit our Finding Help page for services in your area. If you or someone you know is suicidal or in crisis, dial 911.